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Blake Corum, JJ McCarthy ranked top 25 in college football NIL value

Blake Corum and JJ McCarthy are fantastic examples of what NIL value can look like for Michigan football!



NIL value, Blake Corum, JJ McCarthy, Michigan football
Michigan running back Blake Corum and quarterback J.J. McCarthy run against Iowa during the first half of the Big Ten championship game at Lucas Oil Stadium in Indianapolis on Saturday, Dec. 4, 2021.

We’ve hit the point where Michigan football now fully understands the importance of NIL. For the beginning portions of the new NCAA rule, which allows college athletes to be paid based on their name, image and likeness, the University of Michigan showed some hesitations. This now appears to be a thing of the past as Blake Corum and JJ McCarthy are listed as two of the top 25 players in college football in NIL value.

Blake Corum and JJ McCarthy are proof of Michigan football’s ability to work NIL value

In an era in which NIL rules all, if your football program doesn’t know how to use it, they’ll generally struggle to compete with the best in college football. That’s why programs such as Georgia, USC and even Colorado have been able to take over the college football landscape.

While the University of Michigan hasn’t been bad in taking advantage of NIL, it hasn’t been a priority for them. However, that is no longer the case, as two Michigan football stars have some of the best NIL value in college football, according to ON3. Blake Corum is coming off of one of the best running back seasons in Michigan football history. JJ McCarthy is one of the best quarterbacks in college football and maybe the best in the Big Ten.

Blake Corum took his elite past couple of seasons and turned them into NIL deals with some major brands. Companies like Outback Steakhouse, Subway and M Den have all signed deals with him.

On the flip side, while McCarthy has only been the starter at Michigan for one season, this hasn’t hurt his NIL value in the slightest. In just one year starting, he’s signed deals with big-time companies like Bose, Essentia Water and Topps.

Michigan’s stars have used their NIL value for the betterment of the community

For some college athletes, having thousands of extra dollars in their bank account would be a dream. They’d be able to buy just about anything they wanted, all while being able to play the sport they love.

For Wolverines like Blake Corum and JJ McCarthy, they had different ideas for ways to use that money. Since their NIL paychecks began coming in, the two stars have looked to the community to find ways to help.

Blake Corum, for instance, used Thanksgiving as an opportunity to give back. Days before Thanksgiving 2021 and 2022, Corum walked around Ypsilanti, delivering turkeys to various families. It was a small gesture, but it significantly impacted the lives of those who received one.

JJ McCarthy had a similar idea, donating money to multiple children’s hospitals. He made this decision following the tragic shooting at Oxford High School in 2021.

With Blake Corum and JJ McCarthy continuing to rise in stardom, even more opportunities to give back could arise. In the meantime, the two players are top 25 in NIL value in college football and have used it to help make their communities a better place. With this kind of NIL success popping up in Ann Arbor, don’t be surprised to see more athletes donning the ‘block M’ in the future.

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A recent graduate from Kalamazoo College, Tyler has four years experience in sports writing. He currently works as assistant editor for Blue By Ninety and specializes in a variety of sports such as football, swimming and diving, and basketball.