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Young Michigan basketball star inks major NIL deal

The young Michigan basketball star Tarris Reed just signed a big-time NIL deal!

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young Michigan basketball star, Tarris Reed, NIL, Randy Wise Automotive
Feb 8, 2023; Ann Arbor, Michigan, USA; Michigan Wolverines forward Tarris Reed Jr. (32) grabs the rebound in the second half against the Nebraska Cornhuskers at Crisler Center. Mandatory Credit: Rick Osentoski-USA TODAY Sports

Regarding the University of Michigan and NIL, Michigan football has been king. However, it appears that basketball is now making a push in the industry. Today, young Michigan basketball star center Tarris Reed signed a NIL deal with Randy Wise Automotive.

Young Michigan basketball star Tarris Reed signs noteworthy NIL deal

When it comes to Randy Wise Automotive, they know a thing or two about Michigan athletics. While this is the first NIL deal they’ve signed with a Michigan basketball player, they have plenty of Michigan football players on board.

He joins a list of Michigan athletes, including stars like quarterback JJ McCarthy, linebacker Junior Colson and tight end Colston Loveland.

Historically, the automotive company has used these NIL deals in charitable ways. More specifically, the company, alongside the Michigan football program, has helped with various charities, including the Boys & Girls Club of Greater Flint and United Way of Genesee County as well as J.J.’s For The Kids Foundation.

Now, with Tarris Reed on board, the company has an even broader reach within the Michigan community. Not only does this expand their brand, but it also expands their options for charity events into the future.

Big things are expected of Reed in 2023

It’s been a less-than-ideal offseason for Michigan basketball so far in 2023. They’ve lost out on several big-time transfer targets, and they also happened to lose several players to the transfer portal and NBA draft.

Still, not all hope is lost, as some young studs are returning to the program. One of which is none other than center Tarris Reed who is likely to start for the Wolverines at center this upcoming season.

The 6-foot-10, 260-pound center had a solid freshman campaign in 2023, especially breaking out toward the end of the season. Recording 3.4 points, 3.9 rebounds and 0.9 blocks per game, he was fantastic as a backup to superstar Hunter Dickinson.

With Dickinson heading to Kansas, Tarris Reed will need to step up in a significant way for Michigan basketball. He has the size and skill to be a star in college basketball. All he needs is a chance to prove it, and that opportunity is coming up this season.



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A recent graduate from Kalamazoo College, Tyler has four years experience in sports writing. He currently works as assistant editor for Blue By Ninety and specializes in a variety of sports such as football, swimming and diving, and basketball.

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