WATCH: Jim Harbaugh endorses Champions Circle NIL collective

Earlier today, Jim Harbaugh launched a new chapter of NIL with Michigan football by endorsing the Champions Circle NIL collective. The new partnership will launch under the Valiant management group to promote and increase NIL opportunities for student-athletes at Michigan.

Jim Harbaugh and Michigan football players endorse Champions Circle NIL collective

A video featuring Jim Harbaugh and several star Wolverine football players was released earlier to promote Champions Circle. In the video, Harbaugh explains, “As the leaders and best, we’re determined to remain exactly that, as we uplift the name, image, and likeness of every student-athlete wearing the block M.”

Jim Harbaugh publicly endorses Champions Circle in the video, and says, “I encourage ALL of you to contribute to Champions Circle which provides direct support to our dedicated student-athletes to ensure that they are the victors in the classroom, in the community, and on the playing field… I consider [Champions Circle] to be a trusted agent and encourage our Michigan Family to support them in our NIL efforts.”

Champions circle was founded in 2022 and consists of fans, alumni, and supporters whose goal is “empowering all University of Michigan student-athletes to be the leaders and best through name, image, and likeness.”

Star defensive tackle Kris Jenkins continued Harbaugh’s endorsement, saying, “Champions Circle is committed to upholding the highest standard of ethics while being innovative and forward-thinking.”

Michigan football star running back Blake Corum added, “This commitment when coupled with the support of the largest alumni network in the world, in the greatest fanbase in college sports, will ensure that Michigan remains at the pinnacle of college athletics.”

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