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College football news: NCAA sends strong message regarding NIL

The NCAA is making its stance clear when it comes to college football and NIL deals.

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College football, NCAA, NIL
Jan 10, 2023; Los Angeles, CA, USA; The College Football Playoff National Championship trophy at CFP Champions press conference at Los Angeles Airport Marriott. Mandatory Credit: Kirby Lee-USA TODAY Sports

In recent college football news, the NCAA is making a significant push to enforce stricter NIL laws throughout the sport. Thus far, the NCAA’s inability to crack down on NIL violations has detrimentally impacted the sport over the past year or so, affecting areas such as recruiting and the transfer portal. Recently, it has become evident that a subcommittee, supported by the NCAA as a whole, is actively seeking to address this issue and is prepared to take bold action to achieve that goal.

College football news: NCAA looking to crack down on NIL violations

What happens when state law clashes with NCAA rulings? It appears that we are about to find out as the Texas A&M Aggies have made it clear that they are going to follow Texas law instead of NCAA law. According to one inside source, this may lead to a messy situation in the southern region and potentially ignite further action nationwide.

“The NCAA is a voluntary organization,” one inside source said, according to ON3. “If (schools in) Texas want to go way outside the guidelines and say, ‘We don’t have to follow NCAA rules,’ the NCAA can say, ‘We don’t have to invite you to NCAA championships either.’”

On one hand, the NCAA is not a larger or more powerful organization than the US government or any state government. However, the landscape of college football has been significantly impacted since the implementation of the initial Name, Image, and Likeness (NIL) rule. In response, the NCAA is seeking a way to maintain a level playing field among member schools. In a recent memo, the NCAA outlined its ultimate objective regarding the enforcement of NIL policies.

“NCAA rules are adopted by member schools,” the NCAA wrote in a recent memo. “It is not fair to those schools who follow the rules to not enforce rules against those who choose not to do so. Schools who do not like the application of a particular rule should work through the NCAA governance process to change the rule. Unless and until the membership changes a particular rule, all schools, as part of a voluntary membership, are required to comply.”

In response, a collective leader from the SEC fired back, expressing that such a development was expected. This leader seems unfazed by the NCAA’s recent threats to tighten enforcement on NIL issues as the 2023 season approaches. “This was bound to happen,” they said. “Not sure it’s a good move for NCAA. But we are in a constant game of chicken.”

Over the past few years, it has become evident that the NCAA’s power and influence over college football programs are diminishing. Currently, with the US Government taking charge and establishing its own regulations regarding Name, Image, and Likeness (NIL), the NCAA is faced with the challenge of regaining control and ensuring fairness among its numerous member schools nationwide.

The ongoing battle over NIL is poised to have a significant and lasting impact on the sport of college football. It is crucial to monitor the developments in the coming months, as they have the potential to reshape the landscape of college football indefinitely.



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CJ has covered college athletics in paid roles for around five years, including numerous sports and beats. His most recent work revolves largely around Penn State and Michigan football and basketball as a member of the credentialed media at both schools. Right now, CJ writes for Blue by Ninety, where he also serves as the site's credentialed football reporter. He also does some credentialed basketball coverage. Previously, CJ has made stops with sites like GBMWolverine, Saturday Blitz, Steeler Nation, and more.

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