Partner With Blue By Ninety

Reach Michigan Fans Where They Live The Experience

Blue By Ninety connects brands with an engaged Michigan audience through digital coverage, podcasts, social media, Club90 and game-day experiences.

More Than A Banner Ad

Our partners can reach Blue By Ninety readers, listeners and Michigan fans across the entire BB90 experience. We can build campaigns around your goals instead of forcing every business into the same package.

01

Website Advertising

Reach readers across Blue By Ninety through display advertising, premium placements, sponsored features and custom digital partnerships.

02

Podcast Sponsorships

Put your brand in front of Michigan fans through presenting sponsorships, host-read messages, episode partnerships and recurring integrations across BB90 shows.

03

VIP Tailgates

Become part of the Michigan game-day experience through event sponsorships, signage, product activations, presenting partnerships and on-site opportunities.

04

Social & Custom Campaigns

Extend your partnership across Blue By Ninety social channels or work with us to develop a campaign built specifically around your brand and audience.

Built Around Michigan Fans

Blue By Ninety lives at the intersection of Michigan coverage, conversation and game day. Our audience comes to BB90 for football, basketball, recruiting, podcasts, Club90 and the community surrounding the Wolverines.

Michigan-Focused Audience Connect directly with fans who actively follow the Wolverines.
Multiple Platforms Website, podcasts, social, premium community and live events.
Year-Round Opportunities Stay in front of Michigan fans beyond a single game or season.
Flexible Partnerships Programs can be built around the needs of your business.
Game Day Partnerships

Put Your Brand At The Tailgate

Blue By Ninety VIP Tailgates give sponsors an opportunity to connect with Michigan fans in person through signage, branded experiences, product sampling, giveaways and larger event partnerships.

Let's Build It

Some of the best partnerships do not fit neatly into a rate card. If you have an idea for Blue By Ninety, Club90, our podcasts, social channels or game-day events, we want to hear it.

Let's Work Together

Tell us about your business, what you want to accomplish and how you would like to reach Michigan fans. We'll take it from there.

Contact Blue By Ninety