Privacy Policy

Last updated: September 2026

Blue By Ninety (“Blue By Ninety,” “BB90,” “we,” “us” or “our”) respects your privacy. This Privacy Policy explains what information we may collect when you visit bluebyninety.com, create an account, purchase a membership, participate in our community, purchase merchandise or tailgate experiences, or otherwise interact with our services.

Information We Collect

We may collect information you provide directly to us, including your name, email address, username, account information, membership status and information you submit when contacting us.

If you purchase a Club90 membership or another paid product or service, payment information may be processed by third-party payment providers such as Stripe or Shopify. Blue By Ninety does not typically receive or store your complete credit card number.

When you use the Blue By Ninety message board, we may collect information associated with your forum account, including your username, posts, replies and other community activity.

We may also automatically collect certain technical information when you use the site, including your IP address, browser type, device information, referring pages, pages visited and general usage information.

How We Use Information

We may use information we collect to:

  • Operate and improve Blue By Ninety.
  • Create and manage user accounts.
  • Process and manage Club90 memberships.
  • Provide access to premium content and member-only community features.
  • Process merchandise, event or tailgate purchases.
  • Communicate with users regarding accounts, purchases, memberships or site updates.
  • Respond to questions and support requests.
  • Prevent fraud, abuse or unauthorized access.
  • Measure site traffic and understand how our website is used.
  • Deliver or measure advertising where applicable.
  • Comply with applicable legal obligations.

Membership and Community Accounts

Blue By Ninety may use WordPress and Paid Memberships Pro to manage site accounts and Club90 memberships.

Our message board is operated through Discourse. Blue By Ninety may use DiscourseConnect or similar technology to allow your Blue By Ninety account to authenticate with the message board. Information necessary to create, synchronize and manage your forum account may therefore be transmitted between Blue By Ninety and Discourse.

Membership status may also be used to determine whether a user is permitted to access Club90 community areas.

Payments

Payments may be processed by third-party payment providers, including Stripe and Shopify. Those providers process payment information according to their own privacy policies and terms.

Blue By Ninety does not control how third-party payment processors independently collect or process information.

Merchandise and Events

Purchases involving Blue By Ninety merchandise, tailgates or other products may be processed through Shopify or another third-party commerce provider.

Information required to complete those transactions may be collected and processed by the applicable commerce provider.

Cookies and Analytics

Blue By Ninety may use cookies and similar technologies to maintain login sessions, remember preferences, provide membership functionality, analyze website traffic and improve the user experience.

Third-party analytics, advertising, embedded media or social platforms may also place cookies or collect usage information according to their own policies.

You may be able to control certain cookies through your browser settings.

Advertising

Blue By Ninety may display advertising, sponsorships or promotional content. Advertising providers may use cookies or similar technology to measure ad performance or deliver relevant advertising.

Sponsored content or advertising relationships do not determine Blue By Ninety’s editorial opinions or coverage.

Third-Party Services and Links

Our website may contain links or integrations involving third-party services, including Discourse, Stripe, Shopify, YouTube, Spotify and social media platforms.

Those services operate independently and are governed by their own privacy policies. Blue By Ninety is not responsible for the privacy practices of third-party websites or services.

Data Security

We take reasonable steps to protect user information. However, no website, online account or electronic transmission can be guaranteed to be completely secure.

Users are responsible for protecting their login credentials and should notify Blue By Ninety if they believe their account has been compromised.

Data Retention

We may retain account, membership, transaction and community information for as long as reasonably necessary to operate the service, satisfy legal or accounting requirements, resolve disputes or enforce our agreements.

Your Choices

You may contact Blue By Ninety to request assistance with your account or personal information.

Certain information may need to be retained when required for legitimate business, security, accounting or legal purposes.

You may unsubscribe from nonessential marketing emails using the unsubscribe option included in those messages.

Children’s Privacy

Blue By Ninety is not intended to knowingly collect personal information from children under 13 without appropriate parental consent.

Changes to This Policy

We may update this Privacy Policy periodically. The latest version will be posted on this page with an updated revision date.

Contact

Questions regarding this Privacy Policy may be sent to:

Blue By Ninety
Email: bluebynighty@gmail.com