Donovan Edwards Inks NIL Deal with Celsius

Donovan Edwards‘ Name, Image and Likeness profile continues to grow. The Michigan football running back was one of six players to sign an NIL deal with Celsius on Monday.

Colorado two-way star Travis Hunter, Alabama QB Jalen Milroe, Oregon QB Dillon Gabriel, Florida State QB DJ Uiagalelei and Ohio State WR Emeka Egbuka also signed with the energy drink company as part of  its ‘The Essential Six’ campaign.

Celsius Chief Marketing Officer Kyle Watson discussed the partnership in a statement:

The expansion of our NIL roster demonstrates our continued commitment to further connect our brand with our collegiate communities. Each athlete serves as inspiration and motivation to our consumers and their commitment to greatness truly embodies CELSIUS’ LIVE FIT lifestyle.

Check out the introduction of ‘The Essential Six’ below:

The ESSENTIAL Six has officially touched down! 🏈 Get ready for game-changing energy all season long with this elite lineup ⚡#CELSIUS #CELSIUSLiveFit #GAMEDAYENERGY #EssentialSix pic.twitter.com/4GcvkTGVyh

— CELSIUS Energy Drink (@CelsiusOfficial) August 26, 2024

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Donovan Edwards discusses decision to sign with Celsius

The senior back, Edwards, provided insight on his decision to sign with Celsius in a recent interview with Fox Business. He cited positive feedback from his old running mate, Blake Corum.

“Blake did it last year, and I knew that he enjoyed the partnership. So, doing my due diligence with my representatives talking to me, it was a perfect fit,” Edwards told Fox. “I’m glad that I’m a part of the team.”

The five-star prospect in the 2021 recruiting class is expected to be one of the best running backs in the nation this season. He was one of three athletes to grace the cover of EA Sports College Football 25, which released last month.

Edwards has the second-highest NIL profile of any U-M athlete, according to ON3 Sports’ NIL valuation. Junior CB Will Johnson is the only student-athlete with a higher valuation.

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