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New Michigan football NIL deal for Colston Loveland

Michigan football star Colston Loveland just signed a new NIL deal!

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Michigan football, NIL, Colston Loveland
© Junfu Han / USA TODAY NETWORK

The Wolverines are on a roll right now, boasting a 7-0 record (4-0 Big Ten) heading into this weekend’s game against the Michigan State Spartans in East Lansing. The latest Michigan football NIL deal to be announced came via the M Den, which just signed with Colston Loveland to provide a limited edition trading card to celebrate his impressive touchdown grab against the Indiana Hoosiers last weekend.

New Michigan football NIL deal for Colston Loveland

Michigan football has been making a lot of moves when it comes to NIL; most recently, a new deal was announced for Colston Loveland, the Wolverines’ top tight end. Throughout the 2023 season, the M Den has released a new limited edition trading card — named the ‘Michigan Moments’ series — for each game. The cards feature a star player (and their signature) with photos from a massive play that they made over the weekend.

This week, Loveland’s 54-yard touchdown catch is featured on the card, along with his signature and some background on his impressive play. All said and done, this touchdown helped lead the way to a seventh-straight win for the Wolverines, pushing Michigan football past Indiana by a score of 52-7.

This weekend, Loveland and other Michigan football superstars will get their chance to shine on the biggest stage in the state of Michigan: the Battle for Paul Bunyan.



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CJ has covered college athletics in paid roles for around five years, including numerous sports and beats. His most recent work revolves largely around Penn State and Michigan football and basketball as a member of the credentialed media at both schools. Right now, CJ writes for Blue by Ninety, where he also serves as the site's credentialed football reporter. He also does some credentialed basketball coverage. Previously, CJ has made stops with sites like GBMWolverine, Saturday Blitz, Steeler Nation, and more.

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