Support Michigan NIL with Wolverine boots

If you’re a Michigan Wolverines fan looking for some cool merchandise, as well as a way to support Michigan NIL then Wolverine boots could be for you.

Valiant Brand is launching a Collegiate Collection in partnership with Wolverine Boots. You can purchase your own Michigan-themed boots and support the Champions Circle and Michigan NIL efforts.

Here’s more about how you can get Michigan-branded Wolverine boots while supporting Michgan NIL at the same time:

More on Wolverine boots

Valiant and Champions Circle have come together to create the Maize and Blue Collar footwear and apparel collection, establishing Wolverine.com/bluecollar as a destination for the exclusive University of Michigan licensed products benefiting hardworking student-athletes.

Available on April 19, just ahead of the University of Michigan Spring Game, the collection includes three new apparel styles as well as special-edition Michigan-branded work boots.

“Offering Michigan fans a special shopping experience on Wolverine.com is an exciting next step in Wolverine’s growing partnership with Valiant and University of Michigan student-athletes,” said Wolverine’s Chief Marketing Officer, Scott Schoessel. “We’re proud to continue our support of the hardest-working team in the country.”

The collection includes three new apparel styles, all featuring Wolverine’s bestselling Sun-Stop UPF 50 fabric, as well as the Wolverine x Valiant University of Michigan Maize and Blue Collar Boots.

The previously sold-out boots are built on the base of Wolverine’s popular Floorhand Moc Toe silhouette. Available in Navy and Tan, both colorways feature a waterproof full-grain leather upper, a Wolverine x University of Michigan woven tongue label and embossed University of Michigan Block M on the heel. Both colorways are priced at $169.95.

A portion of revenue from each item sold will benefit Champions Circle, a University of Michigan Name, Image, Likeness (NIL) Collective that benefits student-athletes.

Visit wolverine.com/bluecollar to learn more and purchase an item from the limited-edition collection.

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