WATCH: Many Michigan football stars appear in new commercial

Recently, we reported that a number of Michigan football stars — ranging from senior running back Blake Corum to new transfers like LaDarius Henderson — had signed a massive NIL deal with the Wolverine Boot Company. Recently, a new commercial was released, featuring many of these star players, including Corum, Colston Loveland, Kris Jenkins, Donovan Edwards, Junior Colson, and more.

WATCH — Michigan football stars appear in a new ad for Wolverine Boots

A number of Michigan football stars appeared in The Wolverine’s new commercial, showcasing a blue-collar and gritty look that the Michigan football program embodies. Here is the commercial (Below).

Blue collar work ethic is something we live by and champion at Wolverine, no matter the job site or industry. That's why we're thrilled to partner once again with @blake_corum and even more hardworking Wolverines. Follow for more! #wolverineboots #umichfootball #bluecollar pic.twitter.com/6sxfe8G94d

— Wolverine Boots (@wolverine) September 8, 2023

“It’s a natural fit for Wolverine to partner with members of the Michigan Football program, as they share the same values, blue-collar work ethic, and tenacity that the Wolverine brand was founded upon.” said Scott Schoessel, who is the VP of Global Marketing at Wolverine. “The Maize and Blue Collar Campaign is all about the importance of hard work and commitment, whether you’re battling on the 50-yard line or on the front lines of a job site.”

Some of the Michigan football stars who recently signed with the Wolverine Boot Company are Junior Colson, Mason Graham, Colston Loveland,Benjamin Hall, Donovan Edwards, Trevor Keegan, Zak Zinter, Kris Jenkins, Mike Sainristil, Mike Barrett, Cornelius Johnson, and Ladarius Henderson. Blake Corum is also one of the players to sign with Wolverine Boots.

Some of the Wolverines who appeared in this new commercial are Colston Loveland, Kris Jenkins, Zak Zinter, Mason Graham, Blake Corum, Junior Colson, Mike Sainristil, Mike Barrett, Trevor Keegan, and Donovan Edwards.

“Our goal is always to create NIL opportunities that match a student athlete’s personal brand and ethos,” said Jared Wangler, founder of Valiant Management Group. “Coach Harbaugh is known for championing a blue-collar work ethic among his players, making Wolverine an ideal brand partner for Michigan student-athletes.”

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