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Michigan football quarterback JJ McCarthy inks brand new NIL deal

The Wolverines’ starting QB inked another new NIL deal recently.



Michigan football quarterback JJ McCarthy, NIL
© Kirthmon F. Dozier / USA TODAY NETWORK

The ever-talented Michigan football quarterback JJ McCarthy, a rising junior, has established an impressive collection of NIL deals, including his latest addition with Los Angeles-based yoga company Alo Yoga. In addition to this partnership, he has secured agreements with popular brands such as Bose, The M Den, Essentia Water, and Dunkin. McCarthy’s philanthropic efforts are also noteworthy, as he has created the ‘JJ For the Kids Foundation‘ to support various charitable causes in his community and beyond.

Michigan football quarterback JJ McCarthy inks new NIL deal

JJ McCarthy’s emergence as a standout player in college football has been remarkable, and his popularity in the NIL world is a testament to his status as one of the most prominent faces of Michigan football. The young quarterback’s latest addition to his growing list of active NIL deals is with Alo Yoga, a renowned LA-based clothing and yoga brand, which has also signed Heisman Trophy winner Caleb Williams of the USC Trojans.

In 2022, McCarthy’s first year as the Wolverines’ full-time starter, he led his team to a dominant season, winning 13 of 14 games, including a decisive victory over archrival Ohio State, a three-touchdown win over Purdue in the Big Ten title game, and a coveted spot in the College Football Playoff. McCarthy’s ability to make clutch plays under pressure and his leadership skills were instrumental in Michigan’s success that year.

As he enters his junior season in Ann Arbor, McCarthy is determined to take his performance to the next level and possibly break Michigan’s single-season touchdown record. With the Wolverines eyeing their first national title in decades, McCarthy’s role as a quarterback will be crucial in their success. His impressive work ethic and competitive drive have made him a fan favorite, both on and off the field, and his business acumen in the NIL world has solidified his position as a rising star in college football.

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CJ has covered college athletics in paid roles for around five years, including numerous sports and beats. His most recent work revolves largely around Penn State and Michigan football and basketball as a member of the credentialed media at both schools. Right now, CJ writes for Blue by Ninety, where he also serves as the site's credentialed football reporter. He also does some credentialed basketball coverage. Previously, CJ has made stops with sites like GBMWolverine, Saturday Blitz, Steeler Nation, and more.